Most if not all know the satisfaction of arriving home after a long miserable day at work with a 'small little something'(well maybe not so small) purchased earlier in our hand. Eagerly unwrapping it when we are in the sanctuary of our bedrooms the superbly assembled wonderfulness of the garment we have been eyeing up for months is revealed.
No, it doesn't matter that we have blown our months budget... this is our prize, a small consolation for putting up with that 'Bitch Boss' all month, and that cow who sits next to us at work will be green with envy when we turn up wearing this tomorrow. Wait a minute... maybe 'handsome Mike' who works in Finance will finally notice us... so what if he doesn't we will look fabulous anyway. Mmmmmm those Endorphin induced butterflies... this purchase was totally worth it we think as we glare at the reflection of ourselves modelling our newly acquired ego ( I mean outfit). We then tentatively squeeze our purchase in a wardrobe rammed with clothes. Many of which we will never wear again.
Hold up...! wait a minute....! what about the planet....? Alas no, this thought is far from our minds when we buy clothes especially in the age of fast fashion. We can buy a new dress wear it a couple .of times and throw it away without a forethought.
But the problem is very real and it is something we should all think about. Fashion is the third most polluting industry in the world and second largest consumer of water. The production of fabric requires water, energy and hard core chemicals.
As consumers we can take an active role towards saving our planet by just being mindful of the material used to make our clothing and by recycling old clothes. With this in mind I believe we can still love fashion and care for this planet without taking the fun out of it.